Willa's bi-weekly roundup of the best creator and digital media news, for the week of October 1, 2021.
Do you make as much from your content as this duck? Equal parts heartwarming and envy-inducing, Dunkin Duck's hustle (& his mom's) is top-of-the-list inspiring to me this week.
Viral TikTok superstar Dunkin Ducks earns $4,500 a month
The next major trend in influencer marketing just might be....a gas station? Proving that A. anyone can take advantage of influencer marketing and B. literally anyone can find new brand life on TikTok, 7-11 is coming for your feed.
'Increase our relevance with Gen Z': Why 7-Eleven is amplifying fan-generated content on its social channels - Digiday
The marketing team for HBO's Gossip Girl reboot isn't "advertising a TV show"—they're expanding the universe of the show into your digital life and blurring the lines between fiction and reality. This is truly next-level, and tbh, slightly alarming 👀
The most interesting part of the 'Gossip Girl' reboot is its social media campaign
THIS. REEL. IS. EVERYTHING.
Well, this is one way to **get the attention of major brands!** I'm always here for a story about creative work getting noticed, so all I can say to Emily is if you're not monetizing yet, maybe you want to check out some of our Willa community resources 😉
Announcements
We are changing our focus to better serve your needs as a freelancer. As part of this, Willa’s payments and banking features will be closed down. Here's what you need to know.
Planning
While having a media kit is not necessarily required for securing partnerships, it does provide a handy way to share relevant statistics with your potential partners!
Notion
Have you been struggling to be productive lately? To help you get through your work more efficiently, we are sharing 5 productivity hacks from Maria Aldrey, productivity expert and founder of groovywink.com
Brands
Under Review is our new space to share fresh takes on creator-relevant books, movies, podcasts and more. Up first, the new series looking inside the MLM industry.