Willa's bi-weekly roundup of the best creator and digital media news, for the week of October 15, 2021.
The article tagline reads "Audrey Peters and the VIP List girls are infamous for documenting their fabulous lives in Manhattan. But they’re in on the joke." But this choice take from further down the page makes me wonder; if this intentionally salty response to call two women in their 30's "old" is what arises from even the slightest, most justified criticism, how in on the joke can she be?
"When I ask her now what her reaction to the article was, she pauses. “You know what?” she says. “I loved it. I was like, these two 50-year-old women care so much about me that they’re willing to write all this? They may think I’m cheesy or stupid, but I’m doing something right.”
This is a phenomenal inside look at the e-commerce business and the Shopify giant's false promise to us all:
"Here’s the hard thing about easy things: if everyone can do something, there’s no advantage to doing it, but you still have to do it anyway just to keep up."
“I wanted to come up with a more purposeful reason to launch a content house, a big reason that brings people from different backgrounds and audiences together, so I decided that there is a correlation between philanthropy with storytelling,” Sosa, 24, told HuffPost. “I believe that uniting a group of content creators to amplify these stories to their millions of followers can make a difference in the world.”
It’s easy to see why the girlboss was such an appealing figure; the workforce was starved for new, more equitable leadership. They were supposed to be good bosses. But what last summer’s girlboss reckoning made clear was that the girlboss wasn’t any more virtuous or ethical than her predecessors — often the very men who put the girlboss in power in the first place. In fact, the girlboss rose to the top by exploiting the perception that she came from a disempowered place, and therefore would be sure to prioritize the professional empowerment of other disenfranchised people. But it didn’t happen that way. And that’s not simply because the girlboss wasn’t a good boss — it’s because the “good boss” doesn’t exist.
And finally, just a reminder for the social among us: going viral isn't a dream come true for everyone, and the people around you have a right to private lives:
These new link stickers don't feel much like an upgrade, do they?
Tips & Tricks
The holiday season is here, so if you haven’t started prepping your holiday pitch, now is the time to get started! This is part one of our two-part holiday campaign series.
Tips & Tricks
What makes TikTok a unique opportunity to grow is that a single video may convert thousands of followers in a matter of days, as I learned in the beginning of November.
Brands
Under Review is our new space to share fresh takes on creator-relevant books, movies, podcasts and more. Up first, the new series looking inside the MLM industry.