Willa's bi-weekly roundup of the best creator and digital media news, for the week of December 10, 2021.
OK, we are straight up o-b-s-e-s-s-e-d with this hilarious takedown of the men of Selling Sunset. Even if you've never watched, we bet you get a laugh out of it—and the reminder it carries is a serious one, as well: things aren't always what they seem at first glance.
"Here’s the thing, though: All of the women on Selling Sunset are awesome. Every single one of them is a fucking beast who does multimillion-dollar deals in stilettos and without the luxury of a single carb. These women have girlbossed themselves into the sun’s core."
A Guide to Selling Sunset's Terrible Men
I'm not sure that Selling Sunset was supposed to be like this. It works wellas a show about selling real estate in Los Angeles - we get to look at fancy homes, sit in on negotiations, and analyze property values - and according to Jason Oppenheim, one of the co-owners of the Oppenheim Group brokerage, they didn't anticipate the show focusing so much on their personal lives, so it's possible that's all it was ever meant to be.
Rachel Rodgers is a fan fave of ours, and as we gear up for the new year, it's definitely not too early to start thinking about how to set bigger, better, scarier-in-a-good-way goals to level up your business in 2022.
"The problem is, most of us stop ourselves from even thinking about the scariest goals we could ever come up with, because we’re afraid we won’t succeed."
Personally, we've been looking forward to the release of "Out Of Office" for months, as a conversation about what it means to work in this day and age. This little preview will have you saying "add to cart" —even if it's only to understand Gen Z.
"I’d say that I’ve been thinking a lot about how the American work ethic is a fetishism of work, the process of work, and not of the worker. The worker is kind of collateral damage in that understanding. And within that framework, within that understanding, it can’t be contingent upon the individual to try to change that. An individual cannot protect themselves from this larger ideological force, which is that better work is always more work."
The remote work revolution hasn't happened yet
It's hard to track all the ways this pandemic has upended "normal" life, but surely one of the most significant changes has been how and where, and even when, we work. You might call the last year or so a remote work revolution, but that's not quite right.
The non-expert expert is about to become the most trustworthy of all influencers, and you're going to want to be on board for the ride.
Why non-beauty influencers are beauty's next big stars
Years ago, celebrity ambassadors were joined by the first wave of beauty influencers on social media. Now, the next wave of influencers in beauty is upon us.
Another one on the topic of work in America (we were obvi feeling a vibe this week).
"Could a significant number of people be leaving jobs (especially lower-wage jobs) in order to try to become their own bosses? That's possible now -- not to say, easy -- in a way that would have been science fiction just a few years ago."
New Data Finally Shows Why People Are Quitting Their Jobs. It's Definitely Not Because They're Lazy
For months, people have been trying to figure it out: If a total of 12.7 million people quit their jobs in July, August, and September, what are they all doing now? Could it be that all 12.7 million people suddenly just aren't working? If so, how do they eat and pay their rent or mortgages?
Contracts
The most important things a creator needs to remember about negotiating contracts for brand partnerships.
Interview
Ever wanted to hear about life as a creator directly from the source? Thanks to Kelly Uchima for taking the time to chat with Willa about her world!
Tips & Tricks
Pinterest had an incredible 2020 and they’re rising to the occasion. Now, there are multiple ways for creators to make money on the app.
Tips & Tricks
Pinterest had an incredible 2020 and they’re rising to the occasion. Now, there are multiple ways for creators to make money on the app.