With the growing demands of social platforms wanting creators to push more and more content, keeping track of the content you’ve created is key to reducing your production workload.
With the growing demands of social platforms wanting creators to push more and more content, keeping track of the content you’ve created is key to reducing your production workload. A well-organized content management system helps you leverage content you have already made in new and creative ways. I’m sure you’ve been there before, thinking, I know I made something that would be so helpful right now, but I’m not exactly sure where it is. A proper content management system helps prevent those moments so you are constantly primed to maximize the use of your existing work.
So, content management systems matter, but how do you make one? There are a litany of different ways to create a content management system that works for you. The key is to make sure that your personal content management system works in a way that makes sense for your workflow. For example, if the majority of your work is done in google drive, it makes sense that you would store your finished content in your google drive, rather than dropbox.
Storing content sounds simple until you remember that as a creator you are likely publishing dozens of pieces of original content each week. From captions, to images, to instagram stories and tiktok videos, there is a lot of content to save for creators. Organizing that content is key to being able to leverage it later. Here are a few different ways you can break down your content to organize it!
You never know what could be useful, so keeping a store of all of your content can be helpful! However, we understand that can take up a lot of computer space. The best types of content to save are educational, entertaining, and high-performing.
If you were to do nothing but save the content that meets these three criteria, you’d be in a great spot for repurposing some of your best work! Not to mention, educational content is likely to be evergreen content- i.e. it will always be relevant. An example may be how to style a white t-shirt and jeans for a fashion blogger, making perfectly baked bread for a baker, or core tips to a great photo by a photographer. These core educational topics are long-lasting and make for easy repurposing later!
Saving your content and keeping it organized may sound like one more thing to add to your to-do list, but it doesn’t have to be! You can use online automation services to make saving your content run on autopilot. Then simply set aside a bit of time each month to organize and tag your content for easy repurposing later.
Check out our post on 7 things to automate as a creator
Planning
Holiday campaigns are already starting to be solidified for the 2021 season. Now is the time to start sending your pitches, and we want to make sure you know all the juicy industry deets to craft a fire pitch and get paid your worth!
The Deal Feed is your insider access to the latest brand deals done through Willa. See the deets and leverage the info for your own collabs. You're welcome.
Negotiation
Successful creators can earn money from Creator Funds thanks to their stand-out content.
Tips & Tricks
Here at Willa, we interact with all types of creators every day in our quest to get them paid instantly for their work with brands. Along the way, we’ve noticed a few trending methods that our top creators use to make the process of creating content better and easier.
