With the growing demands of social platforms wanting creators to push more and more content, keeping track of the content you’ve created is key to reducing your production workload.
With the growing demands of social platforms wanting creators to push more and more content, keeping track of the content you’ve created is key to reducing your production workload. A well-organized content management system helps you leverage content you have already made in new and creative ways. I’m sure you’ve been there before, thinking, I know I made something that would be so helpful right now, but I’m not exactly sure where it is. A proper content management system helps prevent those moments so you are constantly primed to maximize the use of your existing work.
So, content management systems matter, but how do you make one? There are a litany of different ways to create a content management system that works for you. The key is to make sure that your personal content management system works in a way that makes sense for your workflow. For example, if the majority of your work is done in google drive, it makes sense that you would store your finished content in your google drive, rather than dropbox.
Storing content sounds simple until you remember that as a creator you are likely publishing dozens of pieces of original content each week. From captions, to images, to instagram stories and tiktok videos, there is a lot of content to save for creators. Organizing that content is key to being able to leverage it later. Here are a few different ways you can break down your content to organize it!
You never know what could be useful, so keeping a store of all of your content can be helpful! However, we understand that can take up a lot of computer space. The best types of content to save are educational, entertaining, and high-performing.
If you were to do nothing but save the content that meets these three criteria, you’d be in a great spot for repurposing some of your best work! Not to mention, educational content is likely to be evergreen content- i.e. it will always be relevant. An example may be how to style a white t-shirt and jeans for a fashion blogger, making perfectly baked bread for a baker, or core tips to a great photo by a photographer. These core educational topics are long-lasting and make for easy repurposing later!
Saving your content and keeping it organized may sound like one more thing to add to your to-do list, but it doesn’t have to be! You can use online automation services to make saving your content run on autopilot. Then simply set aside a bit of time each month to organize and tag your content for easy repurposing later.
Check out our post on 7 things to automate as a creator
Announcements
Instagram rolls our Creator Portfolios to go along with its new Creator Marketplace feature, to help brands and creators connect for collaborations.
Tips & Tricks
What is a Link-In-Bio page and why do you need one?
Notion
Have you been struggling to be productive lately? To help you get through your work more efficiently, we are sharing 5 productivity hacks from Maria Aldrey, productivity expert and founder of groovywink.com
Management
To help you seal the deal on your holiday pitch, we spoke to two creators in the Willa community about calculating your holiday campaign rate, knowing how (and when) to share pricing, and how to successfully negotiate the perfect partnership that lasts into the new year. Part 2 of our Holiday series.
