Willa's bi-weekly roundup of the best creator and digital media news, for the week of October 1, 2021.
Do you make as much from your content as this duck? Equal parts heartwarming and envy-inducing, Dunkin Duck's hustle (& his mom's) is top-of-the-list inspiring to me this week.
Viral TikTok superstar Dunkin Ducks earns $4,500 a month
The next major trend in influencer marketing just might be....a gas station? Proving that A. anyone can take advantage of influencer marketing and B. literally anyone can find new brand life on TikTok, 7-11 is coming for your feed.
'Increase our relevance with Gen Z': Why 7-Eleven is amplifying fan-generated content on its social channels - Digiday
The marketing team for HBO's Gossip Girl reboot isn't "advertising a TV show"—they're expanding the universe of the show into your digital life and blurring the lines between fiction and reality. This is truly next-level, and tbh, slightly alarming 👀
The most interesting part of the 'Gossip Girl' reboot is its social media campaign
THIS. REEL. IS. EVERYTHING.
Well, this is one way to **get the attention of major brands!** I'm always here for a story about creative work getting noticed, so all I can say to Emily is if you're not monetizing yet, maybe you want to check out some of our Willa community resources 😉
Announcements
Instagram rolls our Creator Portfolios to go along with its new Creator Marketplace feature, to help brands and creators connect for collaborations.
Everyone seems to be shouting from the rooftops that if you want to grow on Instagram you need to be posting reels. So, Willa's own Kelly Stone decided to put it to the test.
5 Things
Willa's bi-weekly roundup of the best creator and digital media news, for the week of December 3, 2021.
Tips & Tricks
What makes TikTok a unique opportunity to grow is that a single video may convert thousands of followers in a matter of days, as I learned in the beginning of November.
