Willa's bi-weekly roundup of the best creator and digital media news, for the week of December 3, 2021.
This look at the relationship between the rise of creators on "not a photo sharing app" Instagram and photography as art and career is worth a read for sure. And remember to give some thanks to a photographer who has helped you along the way, cause we know there is one!
It's stating the obvious, but there's finally a brand case study of creator partnerships replacing traditional ad placement and taking a look at this can help inform you on how to be a part of this change.
As a community that exists to help creators grow, we're especially interested in this look at how ten top creators got their start. From the names you know to the ones you're excited to watch, take notes on this one!
How to create a content strategy is different from how to create content itself, which is something you likely have down pat. Consider these points as a part of your content planning and batching for even more effective results.
Let's talk about Instagram engagement: this is the topic that it seems our community values, measures, and watches the most, and for good reason! It's an indicator of growth and ongoing success and a visible metric to persuade brands to partner with you, and to pay you more. So when it doesn't go according to plan it's doubly stressful. Check out the latest on what's been going down and try to rest a little easier that it's definitely not you, it's them.
Interview
One tip she has for creators is to offer bundle deals, which she always tries to offer when negotiating with brands. Bundle deals help a brand save on deliverables, while also helping her score a higher rate for the partnership.
Tips & Tricks
What is a Link-In-Bio page and why do you need one?
We have gathered the top tips for growing on Instagram, as well as sharing some results from our own testing of these commonly shared growth strategies.
Brands
The Holiday season is always just around the corner and brands are searching for new partners to share their message (and marketing budget)! Will they be able to find you?
