One tip she has for creators is to offer bundle deals, which she always tries to offer when negotiating with brands. Bundle deals help a brand save on deliverables, while also helping her score a higher rate for the partnership.
Natalie is a 23-year old content creator based in New Jersey who has been making content on both TikTok and Instagram since November of 2020. Since then she has grown her platforms to over 50K TikTok followers and over 6K Instagram followers. She received her first paid partnership in 2020 and creates content in the fashion, body positivity, and lifestyle space.
When it comes to landing brand partnerships, her pitches include the following:
One tip she has for creators is to offer bundle deals, which she always tries to offer when negotiating with brands. Bundle deals help a brand save on deliverables, while also helping her score a higher rate for the partnership.
When setting her rate for partnerships, she considers the size of the brand as one of the largest factors. When it comes to larger brands with a bigger budget, she generally shares the higher end of her rates, while smaller businesses tend to receive a lower rate. This is also in line with one of our tips from a previous AMA, on pricing the client, not the project. Other things she considers are the timeline, such as if there is a quick turnaround, as well as the season (Back to school, holiday, etc.).
Natalie shares her rates below for sponsored content on both her Instagram and TikTok!
Carousel: $200
Story: $50 per slide
Reel: $300
Whitelisting: $150/month
15 sec video: $400
30-60 sec video: $600
Content for brand(no post): around $300, approximately
When pitching brands, Natalie said it is rare that she actually sends out her media kit, but she does keep one ready just in case. It includes her audience stats on both TikTok and Instagram, as well as a look at some of her previous brand partnerships.
Management
To help you seal the deal on your holiday pitch, we spoke to two creators in the Willa community about calculating your holiday campaign rate, knowing how (and when) to share pricing, and how to successfully negotiate the perfect partnership that lasts into the new year. Part 2 of our Holiday series.
Brands
A recap of our AMA with a YouTube brand partnerships expert
Planning
With the recent push for video content from platforms & brands alike, we rounded up the best ways to reuse your existing video content and to stretch the use of anything new you make as much as possible.
Contracts
The most important things a creator needs to remember about negotiating contracts for brand partnerships.
