Ever wanted to hear about life as a creator directly from the source? Thanks to Kelly Uchima for taking the time to chat with Willa about her world!
I feel weird saying this but I really structure my day based on how I'm feeling. And the coolest part about being a creator is that my audience connects with me, no matter what I'm doing, and they want to be a part of it. A big part of my job is showing up on stories and taking them throughout my day and sharing my routine (wake up time, breakfast, errands, workout, shooting and editing schedule). I think this kind of connection is very appealing to them, and myself honestly, because we get to live someone's else's life while we're still living our own. Just through a phone app, we get to live in a different city and have a completely different day - wild.
I would say.. be careful about chasing dollars over chasing a true connection with your audience. It's not your job to make people "like" you, but it's definitely a privileged responsibility to have an audience and make them feel like they get something from following you. It can be escapism, entertainment, education, or just friendly company while they watch your videos, read your captions, or tap through your stories. Be intentional and authentic. You can't go wrong with an honest combo like that.
I notice that some days, I don't want to show up on social media and I give myself grace. But I've learned that a big reason creators like myself get burnt out and really crave time off is because we feel like we're performing a lot. It's much more tiring to try entertaining, helping, or pleasing an audience.. versus just showing up and saying "hey, this is me. This is my day. This is what I'm eating. this is how i'm feeling." So, I take time off whenever I feel that deep need. But I also take a second to really ask myself -- do you need time off or do you need time off from performing?
Find Kelly on Instagram @kellyu 🤩
Brands
The Holiday season is always just around the corner and brands are searching for new partners to share their message (and marketing budget)! Will they be able to find you?
Tips & Tricks
The holiday season is here, so if you haven’t started prepping your holiday pitch, now is the time to get started! This is part one of our two-part holiday campaign series.
Management
To help you seal the deal on your holiday pitch, we spoke to two creators in the Willa community about calculating your holiday campaign rate, knowing how (and when) to share pricing, and how to successfully negotiate the perfect partnership that lasts into the new year. Part 2 of our Holiday series.
We have gathered the top tips for growing on Instagram, as well as sharing some results from our own testing of these commonly shared growth strategies.