What is a Link-In-Bio page and why do you need one?
The link-in-bio page was largely popularized by sites like Linktr.ee and Later media which sought to maximize the utility of the single link Instagram offered for their bio. Creators can leverage a link-in-bio page across their platforms by having a central landing page to help drive traffic to a variety of different areas. You can use a link-in-bio page to help your followers get to your other social media pages, shop products you have shared, or share your affiliate codes.
While sites like linktr.ee and Later allow you to create a link in your bio page, there are benefits to creating your own landing page that is hosted on your website. Rather than driving traffic to a different website, you are driving that traffic to your own. This helps your own web traffic as well as gives you access to google analytics for that particular page.
There are several options available when it comes to creating this page on your website. Here are a few options!
Creating a link-in-bio page for your WordPress site is surprisingly simple! Check out this tutorial below to see how to create your own using the free Elementor plugin.
Not to mention, creating your own gives you maximum customization. For my own, I have added hover animations, my logo, and my LTK shop. You can snag the exact template for the page I created here along with a full tutorial on how to add it to your Wordpress website!
There are also options available to buy templates for your link in bio, just be sure you are buying one that is for your hosting domain rather than Canva if you want this to be hosted on your website. Great spots to look for templates like this include CreativeMarket and Etsy!
Another option for anyone who really loves Linktr.ee is to upgrade to Linktr.ee pro where you have the option to embed your Linktr.ee page on your website. You’ll receive all the Linktr.ee pro features, a quick and easy setup, and keep the traffic flowing straight to your website.
Management
To help you seal the deal on your holiday pitch, we spoke to two creators in the Willa community about calculating your holiday campaign rate, knowing how (and when) to share pricing, and how to successfully negotiate the perfect partnership that lasts into the new year. Part 2 of our Holiday series.
Writing
Cold emailing to brands may sound intimidating at first, but being informed on them can help you garner higher success as well as giving you something to benchmark your results against.
Tips & Tricks
TLDR: Posting 20 times a day is an effective way to grow an audience on TikTok, as well as increase affiliate clicks, but is likely not a great plan for long term growth due to the potential for burnout.
Creators can contribute to change on Instagram by being mindful about what they post.
