What is a Link-In-Bio page and why do you need one?
The link-in-bio page was largely popularized by sites like Linktr.ee and Later media which sought to maximize the utility of the single link Instagram offered for their bio. Creators can leverage a link-in-bio page across their platforms by having a central landing page to help drive traffic to a variety of different areas. You can use a link-in-bio page to help your followers get to your other social media pages, shop products you have shared, or share your affiliate codes.
While sites like linktr.ee and Later allow you to create a link in your bio page, there are benefits to creating your own landing page that is hosted on your website. Rather than driving traffic to a different website, you are driving that traffic to your own. This helps your own web traffic as well as gives you access to google analytics for that particular page.
There are several options available when it comes to creating this page on your website. Here are a few options!
Creating a link-in-bio page for your WordPress site is surprisingly simple! Check out this tutorial below to see how to create your own using the free Elementor plugin.
Not to mention, creating your own gives you maximum customization. For my own, I have added hover animations, my logo, and my LTK shop. You can snag the exact template for the page I created here along with a full tutorial on how to add it to your Wordpress website!
There are also options available to buy templates for your link in bio, just be sure you are buying one that is for your hosting domain rather than Canva if you want this to be hosted on your website. Great spots to look for templates like this include CreativeMarket and Etsy!
Another option for anyone who really loves Linktr.ee is to upgrade to Linktr.ee pro where you have the option to embed your Linktr.ee page on your website. You’ll receive all the Linktr.ee pro features, a quick and easy setup, and keep the traffic flowing straight to your website.
Management
Our top tips to make a good impression on brands with your campaign management.
Interview
In this week’s Creator Spotlight, Anthony of @saint_travels shares the details of how he got his start in the business, his best advice for creators just starting out, and how to get comfortable charging what you’re worth. Thanks for chatting with Willa, Anthony!
Announcements
Creator trips have been flooding Instagram feeds for years, but the reality of these getaways is a little different than the glamorous final content that is shared. Willa’s social media team recently had the unique opportunity to join in on a trip to Careyes, Mexico, to see the magic firsthand.
Announcements
Creator trips have been flooding Instagram feeds for years, but the reality of these getaways is a little different than the glamorous final content that is shared. Willa’s social media team recently had the unique opportunity to join in on a trip to Careyes, Mexico, to see the magic firsthand.
