Did you miss us? Our popular Friday roundup "5 Things We Loved This Week" has been on hiatus, but we're BACK with a double-stacked Thanksgiving edition just for you.
Did you miss us? Our popular Friday roundup "5 Things We Loved This Week" has been on hiatus, but we're BACK with a double-stacked Thanksgiving edition just for you. Let's dive in!
PODCAST: The Top 10 Reasons That Influencer Turned Down Your Campaign
Whether you agree with these reasons or not, it's good to know how brands might be interpreting your responses. For the full deep-dive, don't miss our accompanying article flipped to present from the creator's perspective 😉
The Top 10 Reasons That Influencer Turned Down Your Campaign - Women in Influencer Marketing
Believe it or not, influencers turn down partnerships all the time. Shocking, I know. Why would they turn down a big paycheck with an exciting brand? We're bringing you the top 10 reasons an influen
BOOK: We Should All Be Millionaires by Rachel Rodgers
Tired of hearing that the way to improve your finances is to spend less money? A MUST-READ for creative entrepreneurs, this incredible read outlines how to invest in yourself so you can grow your business and your income and make your money work for you. It's accessible, inclusive and actionable. We're so obsessed, keep your eye on our Instagram @joinwilla, because we'll be giving away a copy along with some of our other favorite reads!
We Should All Be Millionaires | The Book | Hello Seven
A Woman's Guide To Earning More, Building Wealth, and Gaining Economic Power In bookstores worldwide, changing women's lives and bank accounts. I want you to have more money than you've ever had before. Because when you have more money, you have more options in life. The option to buy a beautiful home.
ARTICLE: Kevin Lee: Leading a Brand Powered by Organic, Authentic Influencer Marketing
Finally a brand getting the whole creator-marketing thing right: "It’s natural for brands to be super prescriptive when they are spending thousands of dollars. But it’s easy for the audience to see through that and know that the influencer is being paid. There’s more authenticity when brands provide the value props but after that it’s up to the influencer to create whatever content they want. Brands should let influencers do what they do best and be as organic as possible. It makes a big difference according to Kevin Lee." ←If that intro doesn't make you want to read this 🤷
Kevin Lee: Leading A Brand Powered By Organic, Authentic Influencer Marketing | Net Influencer
It's natural for brands to be super prescriptive when they are spending thousands of dollars. But it's easy for the audience to see through that and know that the influencer is being paid. There's more authenticity when brands provide the value props but after that it's up to the influencer to create whatever content they want.
ARTICLE: How Gen Z Killed Basic Black
Millennials everywhere can breathe a sigh of relief, because it's finally Gen Z's turn to be vilified in the media for "killing" all manner of things.
How Gen Z Killed Basic Black
At the beginning of February last year, 25-year-old Adrienne Reau was employed as a dancer with Carnival Cruise Line. When news of an infectious virus that could cause impending global disaster began to swirl, she was temporarily laid off and sent home to Tampa, Florida, to wait things out.
PODCAST: How to Get People to Say Yes through the Power of Persuasion with Vanessa Bohns (Episode 701 of the How To Be Awesome At Your Job podcast)
You know we're here to keep it real for you, so I'm gonna say this with love: Vanessa Bohns' book "You Have More Influence Than You Think" makes some great points, but why read the whole thing when you can get the gist from her guest appearance on this podcast? Most creators could benefit from feeling empowered to ask for more, so check this out and then get on with your bold asks!
701: How to Get People to Say Yes through the Power of Persuasion with Vanessa Bohns - How to be Awesome at Your Job
Pete Mockaitis Vanessa, thanks for joining us here on How to be Awesome at Your Job. Vanessa Bohns Thanks so much for having me. It's great to be here. Pete Mockaitis I'm excited to dig into your wisdom. And I'm curious, so you're a social psychologist, and that's one of my favorite types of guests.
ARTICLE: The Sexfluencers
We're big fans of the content over on Vox, and this hot take is no exception. "Platforms like OnlyFans mean people with big followings online can earn money. Where does that leave the sex workers who were there first?"
Where's the line between sex work and influencing?
There's a maxim on the internet known as Rule 34, which posits that "if it exists, there is porn of it." Rule 34 is typically cited in cases of bizarre noncanonical cultural pairings - smutty fanfiction about, say, Hagrid the half-giant from Harry Potter falling in love with Harry's owl Hedwig.
VIDEO REPLAY: Influence The World by The Drum and Whalar
These video replay conference sessions from Influence The World by The Drum and Whalar were designed to "take you on a journey across the world of influence, tackling the biggest trends and topics of the moment to explore how you can tap into the millions of influencers, tastemakers, creators and storytellers around the world to create long-term impact with audiences and unlock ROI as part of your integrated marketing mix."
Influence the world - The Drum x Whalar
Influencer marketing is big business. Everyone's talking about it. Every marketer wants to do it; and many already are, with the influencer marketing industry set to be worth $15bn by 2022. But in such a fast-moving industry - with each year birthing new talent, channels and trends - how can marketers ensure they are at the very top of their influencer game?
ARTICLE: A Dog Attack Disfigured Her Face But Didn’t Stop This Skateboarding Influencer
"What does an Instagram influencer do when a key moneymaker — their face — is dramatically changed in a way that doesn’t correlate with traditional beauty standards?"
A Dog Attack Disfigured Her Face But Didn't Stop This Skateboarding Influencer
The day before filming her first television commercial, influencer Brooklinn Khoury felt "super insecure" about taking a selfie with a zit on her upper lip, so she cropped it out. Fifteen minutes later, Khoury's entire upper lip and parts of her nose were torn off her face in a dog attack.
ARTICLE: Influencers get an upgrade. Now they’re in charge.
More of this kind of news, please and thank you! We are loving the trend of creators going in-house to advise brands. Having one of your own at the helm makes it more likely that partnerships will work on your terms, and the more brands that want creators to come on board, the more career options you have. Sounds like a win-win to us!
Influencers get an upgrade. Now they're in charge.
Sign up to our newsletter for a truly global perspective on the fashion industry Brands looking to tap younger consumers are elevating the role of influencers. New executive responsibilities give these creators better business knowledge, with multiple benefits, both for them and for the brands. To receive the Vogue Business newsletter, sign up here .
PDF: The Rise of The Independent Creator
We straight up cannot get over this i-n-c-r-e-d-i-b-l-e PDF about the new creator class. Personally, I let it sit on my desktop for over two weeks AND shared it with my entire team before I actually read it, but once I did, OMG. Devour every word and we promise, you won't be sorry.
Announcements
Creator trips have been flooding Instagram feeds for years, but the reality of these getaways is a little different than the glamorous final content that is shared. Willa’s social media team recently had the unique opportunity to join in on a trip to Careyes, Mexico, to see the magic firsthand.
Management
To help you seal the deal on your holiday pitch, we spoke to two creators in the Willa community about calculating your holiday campaign rate, knowing how (and when) to share pricing, and how to successfully negotiate the perfect partnership that lasts into the new year. Part 2 of our Holiday series.
Planning
With the recent push for video content from platforms & brands alike, we rounded up the best ways to reuse your existing video content and to stretch the use of anything new you make as much as possible.
Pitching
Writing a great pitch takes practice. Here's everything we know so you can send a 🔥 pitch.
