The relationship between creators and brands can be a tricky one, but ultimately, everyone's professional life will be better and see more success if these two groups can communicate, understand each other, and become teammates.
A recent podcast from our friends at Women in Influencer Marketing (WIIM) outlined, from the brand's perspective, the top ten reasons why influencers might be turning down their partnerships.
The relationship between creators and brands can be a tricky one, but ultimately, everyone's professional life will be better and see more success if these two groups can be teammates rather than opponents. The first step for any good team is communication, so helping creators and brands understand each other and communicate more effectively is definitely one of our goals at Willa 😁
We're going to break down the reasons WIIM suggests to brands that creators might be saying no to partnerships for you to give you some insight into how brands may interpret your responses to them.
Then we're going to flip the script and take a look at why creators are REALLY turning down partnerships.
Why Brands Think You're Turning Them Down: (According to WIIM's podcast)
Now, if you've been reading our articles and taking our advice, you should be developing the skills to negotiate away MANY of these reasons. Not a good time? Ask for flexibility. Brief too prescriptive? Make your case for changes. Rate too low? Demonstrate your value and ask to be paid accordingly. Exclusivity too broad? Ask for an adjustment. Now you may still end up saying no for these reasons if the brand won't budge, which brings us to
Willa's top 4 reasons creators are ACTUALLY turning down brand partnerships:
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