Get the three key trends we found so you can work them into your content.
I"m Kelly Stone, content creator and in-house Willa events planner. I recently came across a video on TikTok that noted something I couldn’t deny, most of the successful creators on the clock app have something in common: talking to the camera.
The benefits of talking to the camera are undeniable when it comes to building a community that really feels connected to you. While trends can help you build a following, chatting with your audience and talking to the camera are a key part of building a community that feels like they know and can trust you.
However, trends are a lot easier to master than a talking video. Or… are they? After studying over 100 viral videos of people talking about everything from social media growth to glow-ups, here are the things I found most often:
After studying 100 videos, I can tell you the vast majority of viral hits were lofi & casual. That doesn’t mean they weren’t planned, it just means they don’t look planned. From sitting in the car to adjusting the camera after pressing record, creators on tiktok seem to maximize relatability with off the cuff, casual content.
Stitching videos is likely a strategy you have heard of before, but it can be difficult in practice. Most of the creators using the stitch feature successfully were discussing the contents of the prior video. Another method for using the stitch feature is to stitch with videos specifically asking for advice, like the one below!
Have a controversial opinion in your niche? It might be worth sharing. Controversial content on tiktok, like whether to wash your face once or twice a day, or whether splitting the bills 50/50 is really “fair” in a relationship, tend to perform well. This is likely due to the discussion that will inevitably take place in the comments section. This is also where strategies such as spelling something wrong come in, people love to let you know you’re wrong. So why not let them?
These are a few of the hooks used in the videos I reviewed over the last couple of weeks that could be effective when trying to create your own videos sharing tips and tricks for your niche. Be sure to share the results of testing these hooks out in the comments so we can celebrate your wins!
Do you think talking to the camera is key to building a community online? Comment below, and let's discuss!
While the two platforms are similar, the answer depends on what you're trying to achieve.
5 Things
Willa's bi-weekly roundup of the best creator and digital media news, for the week of October 15, 2021.
Management
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Pitching
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