When it comes to creating content, we recommend staying on top of Pinterest and Google Trends to ensure your content is maximized for organic search. Not to mention, optimization for search will help increase the discoverability of your content!
Since brands will be expecting increased traffic from creators, now is a great time to share analytics on how you can effectively drive traffic and generate sale. Salesforce also predicts that 20% of digital ad spend will be on influencer content in November & December.
Last year, given shipping delays, store pickup and curbside pickup options were incredibly valuable to consumers. Given the expected delays this year due to supply chain shortages, salesforce expects that these options will be especially important when it comes to last-minute shopping. If you are planning to work on campaigns closer to a particular holiday, be sure to share store pickup or curbside options with your audience as well.
The pandemic forced many of us to avoid in-person experiences and with more relaxed precautions many are seeking experiences over physical products. To take advantage of this trend, share products intended to compliment experiences or share your favorite holiday travel locations as well as local favorites or experiences.
Retailers are expecting that holiday shopping this season should outpace 2020. To take advantage of increased shopping, be sure to share your affiliate links across social media platforms. Another great option is putting together a holiday gift guide to help your audience shop for their loved ones this season! Check out our tips on writing your holiday gift guides here.
Since more shopping is taking place online, consumers are spending more time considering their purchases. While many stores offer free returns, dropping something off at the post office (and doing it on time!) is still a hassle. Selling will take more time, so consider focusing on multi-post partnerships for optimal results. Similarly, don't expect one-off posts to drive a lot of revenue this holiday season. In addition, you can consider adding complementary content for gift guides such as videos showcasing the products in use or long-form content providing more detailed information.
In this week’s Creator Spotlight, Anthony of @saint_travels shares the details of how he got his start in the business, his best advice for creators just starting out, and how to get comfortable charging what you’re worth. Thanks for chatting with Willa, Anthony!