Even if a brand has not directly asked for insights, you should send them. If a brand has access to your account through a software platform, send them anyways! While it will never hurt to send your insights, it can hurt if you don't. Sharing insights from your partnership is an expectation and one of the few ways a brand can track the ROI on their partnership with you beyond just link clicks or sales.
Make sure your insights and any other campaign-related content (re: the content itself, notable DM's, reports or spreadsheets with calculated metrics) are all included in an easy to access format, like a google drive folder. This also helps prevent those long email chains and the nuisance of not knowing what information was in what email. Keep things easy for your partnerships manager and they may thank you with more opportunities later.
Not sure what metrics to include? Check out our tips on post-campaign wrap-up reports for more help!
Long gone are the days where brands care predominantly about follower counts. Not to mention, there is increasing pressure to track the ROI on influencing marketing campaigns. Keeping track of your insights is more important than ever when it comes to landing partnerships. Whether it's inauthentic growth from buying followers or engagement groups inflating a creator's engagement, brands are keen to see you demonstrate your true influence with your audience.
While there still needs to be balance between rates focused solely on driving metrics and the price of your time spent creating the content, you can't have one without the other!
Influencer marketing is an industry heavily focused on relationships, and that should not be neglected when reaching out to potential partners! Skip the email templates or looking for deals right off the bat and focus on cultivating a relationship with the brand. How can you help them reach their goals? What upcoming initiatives do they have? Make sure your outreach is intentional and serves a purpose (for both you AND the brand).
Tips & Tricks
With the holiday season quickly approaching, now is a great time to pay attention to consumer trends regarding search and shopping intention. Not only will these trends help you stay ahead of the curve when it comes to creating content, they can also help you with collaboration ideas and negotiating!