Did you know that **56% of brands use the same influencers** across campaigns? That means that maintaining strong relationships with your brand partners is key to your success as a creator. Not to mention, glowing reviews certainly make landing new partnerships easier! To help you really wow your brand partners, we put together these best practices for managing your partnerships to maximize success.
Make sure you keep your campaign information in order to avoid getting behind on deadlines or having to reshoot. Paying attention to details in the campaign brief and ensuring your content fits guidelines is essential for standing out. Check out the following tools to help you organize your campaigns and keep track of important details such as required hashtags and talking points.
Imagine if everyone submitted their content right at the deadline. Aim for 48 hours in advance when possible to give your brand partners wiggle room (and yourself should there be a need for any adjustments). Your brand partners will appreciate the extra time to review. Plus avoiding working up to the deadline ensures a less stressful time creating for you!
It’s easy to get behind on email, but make sure your brand partners know they are a priority in your inbox. Do your best to let partners know if you are busy or will not be responding to emails for a certain period of time. Should you come across any issues with the campaign, be sure to let them know immediately! After letting them know, you can work together on finding a solution to any roadblocks you may have encountered.
Everyone loves feeling like they got more than they paid for. Easy ways to over-deliver include cross-promoting content on other platforms or sharing an additional post on a new platform you are building up. For example, if you post an Instagram Reel, why not share it on TikTok and as a Pinterest Idea pin too? This provides your brand partner extra value without a lot of additional time on your end. Other ways to add value include providing a few extra images to your brand partner to choose from or an extra story slide.
What better way to show your partners how valuable your collaboration was than sharing all those 🔥 stats?! Make it easy to say yes to continuing to work with you by sharing post-campaign reports. You can check out a full post on post-campaign reports here! Your report will likely vary based on the campaign goal. Here are a few tools to help you when creating your post-campaign reports!
You may be wondering what you should do if your campaign stats fell short of the targets. Don’t ignore this! Be proactive in addressing why that may have happened and how it could be resolved. We always want to highlight the positives, but acknowledging any shortcomings and how they may be improved in the future is key to creating a lasting partnership.
Nobody wants to receive a bill for services months after the fact. Be sure to send your invoices in a timely manner but not before services have been completed and your post campaign report has been shared. Unless of course you have negotiated payment before the campaign commences, then send away!
While following these steps doesn’t guarantee a long-term partnership, we know they’ll certainly help!
What advice do you have on managing your partnerships and fostering long-term relationships?
Trying to find one that fits your needs as a creator can be difficult, especially as many often lack the features that may be most beneficial to you. Read on for how to schedule your content and how to find the right platform for you.
Collaborating with other creators is a great way to grow together professionally and become more involved with your community. Not to mention, being a creator can often be a lonely profession if you don't partner with others since most often it is a one-person show. Ready to get started collabing with other creators? Here are 9 ideas to get your next creative project up and running!